iPipeline Acquires Aplifi

Pipeline®, the leader in on-demand marketing, selling and processing solutions for the nation's top insurance carriers, distributors and producers, today announced the acquisition of Aplifi®, who has maintained a strong reputation for providing life and annuity solutions to the financial services industry.* The acquisition of the Florida-based company has created the insurance industry’s most comprehensive transaction platform for the marketing, selling and processing of life, annuity, critical illness, pre-need, final expense, and medicare supplement products.

"Aplifi's success in attracting carriers, distributors, agents and financial advisors to its Affirm® for Annuities Compliance and Order Management solution highlights the potential to expand its use within iPipeline's customer network. We are also focused on deepening our strategic value with customers and prospects in the Broker-Dealer segment of the industry," said Tim Wallace, CEO, iPipeline. "iPipeline now has the largest life and annuities customer base in the industry today. Our plan is to strengthen Aplifi's delivery and support capability to meet the expectations of financial services organizations looking for a long-term provider. Simultaneously, we will take steps to integrate Affirm and other Aplifi solutions to create the industry’s most integrated product platform. The acquisition of Aplifi substantially increases the value proposition for the combined customer base by providing ‘one-stop’ access to virtually everything a financial professional needs to market, sell and process diversified insurance products."

"iPipeline has successfully demonstrated its ability to expand its platform and customer network within a brief number of years. The positive impact on the insurance and financial services industry has been enormous,” said Dan Smith, President and CEO, Aplifi. "The acquisition of Aplifi propels iPipeline into an immediate leadership position in the variable and fixed annuities segment of the market place. We see great synergies being delivered through the pending integration of Aplifi's solutions and expect the combination to result in rapidly realized customer benefits."

To learn how you can implement iPipeline's solutions to support the marketing, selling and processing of life and annuity products, contact sales@ipipeline.com or call 1-800-758-0824, option 2.

About Aplifi

Aplifi, based in Pompano Beach, Florida, is a leading technology provider that focuses on the life insurance and financial services markets. Aplifi offers solutions that facilitate more insurance transactions that are "In Good Order," driving increased business. Its suite of flexible and easy-to-use platforms include AFFIRM for Life, AFFIRM for Annuity, InsureSocket® CRM, I-Relay® CRM, and PolicyBox®. Visit www.aplifi.com.

*Financial Technology Partners LP and FTP Securities LLC (together "FTPartners") acted as financial advisors to Aplifi in this transaction.

About iPipeline:

iPipeline leads its industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets through its on-demand service. iPipeline's channel solutions for carriers, distributors, producers and financial professionals automate activities for CRM, forms distribution and processing, quotes and illustrations, in Good Order e-Applications, agency management, data services, policy delivery and related services, enabling the insurance industry to market, sell, and process faster. iPipeline provides the process automation and seamless integration needed on a global basis to make a sale by aggregating approximately 150 carriers, 6,900 distributors, and 425,000 financial professionals and advisors in a single, Web-based environment -- the iPipeline Customer Network. With headquarters in Exton, Pennsylvania, iPipeline has locations in Atlanta, Charlotte, Danville, Milwaukee, Philadelphia, Salt Lake City, Tokyo, UK, and Vancouver. Visit us at www.ipipeline.com.