The Largest Variable Annuity Distributor in North America Picks PolicyBox as Their Exclusive ePolicy Delivery Platform

Pompano Beach, FL., May 7, 2012– Aplifi (formerly Blue Frog Solutions), a leading

provider of Insurance & Annuity Order Management, Client Management and Marketing

solutions for the insurance and financial sectors, announces that it has signed a deal with

the largest variable annuity distributor in North America to use Aplifi’s PolicyBox ™

platform as its exclusive ePolicy Delivery solution for both Insurance and Annuities.

The Broker Dealer currently supports more than twelve thousand financial advisors and

submits in excess of 125,000 annuity contracts annually. Its insurance division has also

seen sizable consecutive growth over the past several years making the organization one

of the most well rounded financial institutions for independent advisors.

Although the Broker Dealer has utilized several carrier proprietary ePolicy delivery

solutions in the past it has made a companywide commitment to have a unified carrier

platform, using Aplifi’s PolicyBox, with all of their carriers by the end of 2013. Doing so will

help the Broker Dealer create a better experience for their advisors and end consumers

while dramatically reducing cycle times, expenses, and associated legal risk.

“Our distributor partner continues to raise the bar when it comes to helping advisors

streamline their business and simplify selling more insurance. We could not be more

thrilled to have both the annuity and life divisions come on board with PolicyBox. Having

the country’s largest distributor of VA sales on the platform helps resonate that PolicyBox

is the most flexible and well rounded eDelivery system on the market.” said, said Dan

Smith, President and CEO, Aplifi.

About Aplifi:

Aplifi (www.aplifi.com), based in Pompano Beach, Florida, is a leading technology

provider that focuses on the insurance, annuity and financial services markets. Aplifi

offers solutions that facilitate more compliant and “in good order” insurance transactions,

driving increased business. Aplifi’s products include AFFIRM for Annuities, AFFIRM for

Life, InsureSocket, I-Relay and PolicyBox. We Simplify Selling Insurance!